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Local Marketing Manager - Poland
YOUR CONTRIBUTION
As our Local Marketing Manager for Poland, you will have the unique opportunity to shape and establish our newly founded affiliate from the ground up. In this key role, you’ll drive brand strategy, market entry, and local implementation — translating global strategies into impactful actions tailored to the Polish market. Working closely with international and cross-functional teams, you’ll help build our market presence and lay the foundation for sustainable growth.
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Brand Strategy & Implementation: Develop and implement the marketing strategy for our product portfolio in Poland, including managing communication measures, performance analyses, and digital market presence.
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Market Entry & Positioning: Build and establish the brand in Poland while considering local market conditions and regulatory requirements.
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Local Marketing Planning & Market Analysis: Develop and execute the local marketing strategy and annual action plan, incorporating market trends, competitor analyses, and indication-specific aspects.
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KOL Management: Coordinate and lead KOL activities and demands in cooperation with the Medical Affairs team.
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Global Collaboration & Best Practices: Work closely with international marketing teams, exchange insights with Global and Regional Marketing, and utilize best-practice sharing for brand development.
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Budget & Revenue Responsibility: Plan and manage budget, revenue, and volumes to ensure profitable brand development.
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Trainings & Conferences: Plan, coordinate and participate in training events and conferences in close collaboration with internal and external stakeholders.
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Market Access: Consider market access opportunities to increase availability of products across patient population
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Cross-Functional Collaboration: Work with Sales, Medical, and other relevant departments to implement effective marketing and sales strategies.
YOUR PROFILE
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Successfully completed studies in business, marketing, or a related field
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Several years of experience in brand management, highly preferred within the pharmaceutical industry or healthcare sector
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Experience with digital marketing strategies, e-commerce, and online channels
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Strong analytical, medical, and commercial understanding, as well as an entrepreneurial mindset
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Experience in product and project management with strong strategic and operational skills
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Excellent communication skills and ability to collaborate across functions
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Fluent in Polish and English with proficiency in MS Office applications and SAP
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Experience in either Neurology, Gastroenterology, OTC, or specialized hospital products is an asset
ABOUT US
Welcome to Merz Therapeutics, a leading pharmaceutical company that helps people with movement disorders, neurological diseases, liver diseases and other health conditions regain their quality of life.
We are proud to be a family-owned and value-driven company that has been dedicated to serving the needs of our patients for 110 years and is now a global innovation leader with products in more than 90 countries.
Our goal is to use our products to improve treatment outcomes for patients around the world, thereby reducing the burden of suffering for affected people and their surroundings.
Our dedication and commitment to relentless research and development is to ensure that unmet patient needs are identified and appropriate treatments are provided.
Therefore, become part of our international and motivated Merz Therapeutics family now and help us achieve our goal:
"BETTER OUTCOMES FOR MORE PATIENTS"
For more information, visit https://www.merztherapeutics.com/.
